Online lead generation isn’t as hard as it seems, but it’s impossible if you don’t know how to get started.

RICEinteractive has a sales-focused approach to online marketing. That means we understand your primary goal when you invest in this type of marketing–sales leads.

Designing a Website

Sales leads are people. And people on the Internet only hang-out where there is something interesting. Generally that means your website needs to be funny, unusual, unique, interesting, or a little of all of the above.

Summarized: You need to have compelling content.

However, compelling content goes beyond great copywriting. It’s about giving the marketing what they want and often what they expect. At RICEinteractive we spend a lot of time watching and surveying the various industries and verticals we support (i.e., finance, mortgage, real estate, debt, education, insurance, retail, etc.) and seeing what gets Web traffic.

This is a big difference from most marketing services agencies. We don’t believe in “barking” at the market. We guide them to you by giving them exactly what they are looking for on the Web.

Generating Web Traffic

Web traffic is more than an alphabet soup of marketing mumbo jumbo–SEO, SEM, PPC, CPM, CPC, CPL. Sure, we’ll use these things. We may even slip into marketing geek speak and use these acronyms in front of you (call us out if we do).

But, real Web traffic generation is about carefully thought out campaigns that make people say, “Wow! I’m going to click on that. I might even bookmark it. Or, pass it onto a friend.”

This is what drives Web traffic!

Capturing Traffic for Future Marketing

Does this sound a little different than the average mind-numbing Internet marketing cliches you’ve been getting? Good!

I haven’t even gotten to the real secret to online lead generation yet. It’s lead capture. You see, Web traffic is expensive to generate. Regardless of how you generate Web traffic it’s expensive. You can’t build a business off of continually chasing new Web traffic.

Here’s the really cool part: If you capture your Web traffic, like on an email list, it’s okay if they don’t buy from you the first time. You get lots of extra tries to encourage them to visit your website again and buy something.

Lead Generation is the Secret to Business Success

At the end of the day success is defined by the number and quality of the lead produced by your online marketing efforts. We get it! That’s why our discussions about Internet marketing will be about traffic generation, conversion, and leads–not Web safe colors and font architecture.

We like to work with businesses, not charities (okay, occasionally); that means we need you to make money from our efforts. That’s what we will be thinking about 24/7 when you’re our client.